LongD is where creativity meets confidence.

We are a provocative streetwear brand out of Chicago's South Side. Logo forward, season driven, and built for people who want their clothes to say something without having to explain it.

LongD was founded by Antonio Vernon, a gig economy veteran who logged 28,000 trips as a rideshare driver before turning his experience on the road into a brand. He holds an MBA in Finance from the University of Michigan and an MA in Statistics from Washington University. LongD grew out of a long distance transportation company and evolved into something bigger.

Our headquarters sit in Chicago's Hyde Park, in the same building where Mayor Harold Washington lived during his time in public service. Nearly a quarter of our products pay homage to the neighbourhood. It is not just a location. It is part of who we are.

We exist to raise awareness of and reduce bullying. Every purchase supports that mission.